Piano Studio Branding
OVERVIEW: McKee Piano Studio is a small studio located in the Greater Vancouver area that offers piano lessons and exam preparation for pianists of all levels. Elizabeth McKee, ARCT, BMUS, MMUS, has spent the last 20 years perfecting her skills as a professional pianist, learning from and performing for top musicians and teachers around the world. Her specialty is working with students who really take their learning seriously, and she desired a brand that would communicate her professionalism – as well as her personality. As principle operator, she wanted a brand that would represent both herself and her skills. I was pretty thrilled that her tastes happen to jive completely with the visual world of pianos and music, and we moved forward with a modern editorial style and sleek palette of black, white and red. She required a complete branding package, delivered primarily as a functioning responsive website and including a photoshoot for head shots.
The McKee Piano Studio brand appeals to serious musicians and would-be musicians, but doesn’t discount those who are just starting out. The classic palette of black and white with pops of red is a not-so-subtle nod to the elegance and poise of a classical grand piano, but also communicates the modern and sophisticated presence that Elizabeth herself exudes. Through this modern brand and responsive web application, we were able to position Elizabeth as a desirable source for musical eduction to both experienced piano players and parents of those who may one day be professionals themselves.
CLIENT: McKee Piano Studio
PROJECT: Branding, Stationery Design, Photography, Web Design